Reliance Industries introduces Wyzr, aiming to challenge multinational giants in consumer electronics with a new 'Made in India' label.
Wyzr launches with air coolers, planning to add TVs, fridges, and more. Designed and developed in-house to establish a domestic presence.
Wyzr products to sell via Reliance Digital, independent dealers, and online giants like Amazon and Flipkart. JioMart Digital to aid B2B distribution.
Wyzr to offer more affordable options compared to big brands like LG and Samsung, aiming to attract price-sensitive consumers.
Reliance plans to replicate JioPhone's success in electronics, leveraging the Make in India initiative for sustained growth.
With a 50.1% stake in Sanmina, Reliance might set up a plant in Chennai for Wyzr, enhancing its manufacturing capabilities.