Coca-Cola and Pepsi face stiff competition as Reliance’s Campa aggressive pricing strategy gains ground in regional markets.
Campa offers 15-20% lower prices and higher trade margins, posing a serious challenge to Coca-Cola and Pepsi.
Coca-Cola plans to expand its Rs 10 returnable glass bottle distribution in tier-2 markets to fight Campa’s rise.
Pepsi is considering launching budget-friendly soft drinks to defend its market share and compete against Campa's lower pricing.
Campa is scaling up its presence, offering better retailer margins and quickly growing its distribution network.
Coca-Cola and Pepsi brace for a tough fight as Campa challenges their decades-long dominance in the Indian beverage market.