Viacom 18 Wins BCCI Media Rights

Know all the details of the e-auction held on 31st Aug for media rights for matches in India.

Viacom 18 Establishes Its Dominance

Viacom 18, a subsidiary of Reliance Industries, secures BCCI's linear and digital rights for Indian cricket for the next five years in an e-auction on 31st August.

Viacom 18: The New Home of Indian Cricket

All bilateral games involving India, domestic cricket, IPL, and WPL are now exclusively on Viacom 18.

Share Prices Surge

Since the announcement last evening, share prices of Viacom 18 have surged more than 4.5% in the opening hour of the market, reaching a high of Rs 73.80 per share.

Record-Breaking Bid

Viacom 18 outbids Disney Star and Sony acquires rights for Rs 5,963 crore for both digital (Rs 3,101 crore) and linear (Rs 2862 crores) telecasts.

Higher Valuation

The value of each international match increases to Rs 67.75 crore, up from Rs 60 crore in the previous cycle.

India's Marketing Power

India's cricketing clout continues to grow; high valuations, sought-after matches, and increasing income for boards are clearly reflecting BCCI’s might.