ICC Cricket World Cup starts today & brands are jumping for ad slots
The tournament offers a billion+ viewership, with India's cricket fervour making it a golden opportunity for advertisers.
Brands set to spend millions in ads, showcasing India's robust consumer market and economic potential. For a 10-second ad, the cost is expected around Rs. 3 Lakhs.
Cricket commands 85% of sports-related spending, with over $1.5 billion in sponsorship and media rights annually.
Consumer goods, automobiles, and phones lead the ad charge, as other sectors trim spending due to debt and regulatory concerns.
Fans' spending on travel, venues, and takeout orders provides a substantial boost to India's economy.
The tournament coincides with India's festive season, promising strong returns for companies in the December quarter.
The Cricket World Cup in India captivates the nation, making it an unmissable event for brands and companies alike.