boAt IPO

boAt is the flagship brand of Imagine Marketing which is led by Aman Gupta and Sameer Mehta. This company is dominating the digital market today with its digital-first audio products. The company has submitted the necessary documents like its Draft Red Herring Prospectus to SEBI aiming to initiate the IPO process. Although SEBI has given the green signal to the company to launch an IPO, CEO Aman Gupta states they are not in a hurry to make the issue. According to reports, the company is looking forward to launching the upcoming boAt IPO in FY 2025-26. 

As investors, you must browse through the company’s DRHP (Draft Red Herring Prospectus) to decide whether or not to invest in its IPO. However, if you find reading it time-consuming and complicated, we got you covered.  

Read this blog till the end for a detailed knowledge of Imagine Marketing and its upcoming boAt IPO. 

About the Company

Imagine Marketing Ltd is a digital-first consumer product company and one of the most well-known digital-first brands in India. Introduced in 2013, the flagship brand of Imagine Marketing aka “boAt”, has dominated the Indian market with its premium consumer products.

The company plans to provide today’s generation with high-quality digital products to enhance their lifestyle. Imagine Marketing started its journey with revolutionary hearable products across diverse categories. It offers headphones, earphones, wireless earphones or neckbands, Bluetooth speakers and true wireless earbuds among many others.

Their product mix evolved over the years as they started to introduce products from categories such as smartwatches. Owing to their digital-first approach, they can reach and cater to their target audiences by penetrating the online market space. They can also cater to almost 90% of PIN codes in India via its distribution channels.

With the help of advanced technology, Imagine Marketing tracks its customer feedback and gains insights into consumers’ purchase behaviour. This eventually helps the company know about the latest trends in consumer preferences and cater to them accordingly.

Since its inception, this company has inculcated a strong relationship with a varied group of product developers and manufacturers in India, Vietnam and China. The company signed an exclusive contract with these teams to manufacture products with specific designs and modifications unique to the boAt brand.

Strengths of the Company

Here are some of the key strengths of Imagine Marketing Ltd which contribute to its growth:

• Imagine Marketing’s flagship brand boAT holds a strong market position and is a consumer’s favourite in its field. 
• The company is led by a proficient founder-driven team with an excellent track record and experience
• boAt is also one of the leading and largest digital-first brands that holds an eminent market position across diverse products with high growth potential.
• Their digital-first online platform enables them to target customers by catering for their needs personally. 

Also Read: IPO investment strategy

Risks Involved

Here are some of the financial and operational risk factors associated with boAT:

• The success of Imagine Marketing highly depends on the strength and performance of its flagship brand ‘boAt’ and other subsidiary brands. Any damage to the reputation of these brands can harm the company’s business and cash flow.
• Failure to identify and act upon the changing preferences of its customers can drop the brand image of boAt among its customers. This can impact its business adversely.
• Imagine Marketing Ltd relies on third-party manufacturers and suppliers for the production of boAt products. Any kind of shortage of production from these units can harm the business flow of this company.

Why Should You Invest in boAt IPO?

Following are the reasons that you should consider investing in Imagine Marketing IPO. 

• It is a renowned Indian brand for headphones.
• The company plans to utilise the net proceeds from its IPO to grow its business and fulfil other corporate needs. 
• boAt holds a strong market position among customers as sellers of earphones, neckbands and smartwatches as opposed to its competitors.

Financials of Imagine Marketing Limited (BoAt)

Here are the important financial information of Imagine Marketing Ltd:

Particulars	For the Financial Year Ending (in Rs. million)
	March 31, 2021	March 31, 2020	March 31, 2019
Total Assets	6,784.27	1,905.00	839.34
Total Liabilities	2,142.59	1,189.71	608.37
Total Expenses	12,021.56	5,447.41	2,146.99
Total Revenue	13,203.75	6,099.59	2,261.12
Profit After Tax	865.37	477.98	80.37
EBITDA	1,332.95	759.39	141.40

How to Apply in boAt IPO?

Follow these simple steps to subscribe to Imagine Marketing IPO:

Step 1: Open the portal of Bajaj Trading Platform and log in with your credentials.

Step 2: Select IPO from the top menu.

Step 3: A new page will open. Here, consider selecting the boAt IPO to invest in.

Step 4: Enter the details of the IPO bid and your UPI details.

Summary

This detailed overview of Imagine Marketing aka boAt will help you decide whether or not to invest in boAt IPO. As an investor, it is important that you read the DRHP thoroughly to know whether the company’s plans align with your investment plans. If it does, you can easily invest in boAt IPO.

Also Read: Risk of investing in IPO

boAt IPO FAQs