Women have come a long way in achieving economic empowerment and financial independence. However, many challenges and barriers still prevent women from reaching their full potential as investors. According to a report by McKinsey, women-owned businesses receive only 7% of venture capital funding globally, and women investors account for only 10% of decision-makers in venture capital firms. Moreover, women tend to have lower financial literacy, lower risk appetite, and lower confidence in their investing abilities than men. These factors can limit women’s access to capital, opportunities, and returns in the investment world. That’s why it is important for women to adopt smart strategies that are tailored to their needs, goals, and preferences. Here are three strategies for women to help them start and grow their investment journey.
Table of Content
3 Strategies for Women to Empower Their Investment Journey
1. Invest in women-led businesses and funds
One of the best ways to support women’s entrepreneurship and innovation is to invest in women-led businesses and funds. By doing so, women can not only generate financial returns, but also create social impact, foster diversity, and inspire other women to pursue their dreams. Join BFSL in celebrating women in investing, because it’s also #HERMarket! You can become an InveStree and gain access to affordable stock trading. Get a complimentary Bajaj Privilege Club membership worth Rs.9,999 and trade for only Rs.5 per order instead of Rs.20. Terms and conditions apply. InveStree makes stock trading accessible and affordable for women.
Also Read: 8 Smart Investment Ideas for Women
2. Invest with a gender lens
Another smart strategy for women investors is to invest with a gender lens, which means applying a gender perspective to the investment process. This can involve analysing how gender issues affect the performance, risks, and opportunities of different sectors, companies, and funds. It can also involve seeking investments that advance gender equality and women’s empowerment, such as those that promote women’s leadership, education, health, safety, and rights. Investing with a gender lens can help women align their values with their investments, as well as enhance their financial and social returns. Some examples of funds that invest with a gender lens are Pax Ellevate Global Women’s Leadership Fund, Morgan Stanley Parity Portfolio, and UBS Gender Aware Fund.
3. Invest in yourself
Finally, the most important strategy for women investors is to invest in themselves. This means investing in their own education, skills, health, and well-being. By doing so, women can increase their human capital, which is the foundation of their financial capital. Investing in oneself can also boost one’s confidence, resilience, and happiness, which are essential for making sound investment decisions. There are many ways to invest in oneself, such as taking online courses, reading books, attending workshops, joining communities, seeking mentors, exercising regularly, eating well, and meditating.
Conclusion
Investing is not only a way to grow one’s wealth, but also a way to express one’s identity, values, and aspirations. Women have the potential to become successful investors if they adopt smart strategies that suit their needs, goals, and preferences.
By investing in women-led businesses and funds, investing with a gender lens, and investing in themselves, women can achieve financial independence and empowerment while making a positive difference in the world. Join BFSL in celebrating women in investing with InveStree – where you can trade for just Rs.5 per order and access a free Rs.9,999 Bajaj Privilege Club membership. Don’t miss this opportunity to make investing accessible and affordable for women in #HERMarket!
