Last Updated on October 28, 2023 by BFSLTeam BFSLTeam
Maruti Suzuki ltd. started as a simple idea: to make good cars for India. Starting its journey in the early 1980s, the company has set the benchmark for automotive excellence in India. For many, their first car memory is connected with Maruti Suzuki, while for others, it remains their first choice for the milestones in their lives, be it a first job or a family trip. The brand’s influence reaches beyond the vehicles it produces, shaping the very foundation and growth of the Indian car industry through unmatched technology, impeccable service, and quality.
This brand has not only helped people get where they need to go but has also become a big part of many families’ lives.
Table of Content
About Maruti Suzuki India Ltd.
| Feature | Details |
| Founder | Government of India & Suzuki Motor Corporation |
| Industry Type | Automotive |
| Founded | 1981 |
| Headquarters | New Delhi, India |
| Key People | R.C. Bhargava (Chairman)Hisashi Takeuchi (CEO & MD) |
| Parent Company | Suzuki Motor Corporation |
| Countries of Operation | Primarily India with exports globally |
| Market Cap | ₹3.18 trillion |
| Number of Employees | 16,875 |
Also Read: Maruti Suzuki India Q2 Results
Overview of Maruti Suzuki India Ltd.
Maruti Suzuki India began its journey in 1981, marking a new chapter in India’s automotive narrative. The following year, 1982, witnessed the strengthening of this relationship through a significant joint venture agreement between the Government of India and the reputed Suzuki Motor Corporation (SMC) of Japan. This collaboration set the stage for a series of achievements and milestones for the Company.
Nearly two decades later, by 2002, Maruti Suzuki India Ltd. transitioned to become a subsidiary of SMC. This alliance highlights the company’s important role in the automotive sector, not just within India but on a global scale. Reflecting this prominence, the company today stands proud as the largest subsidiary of SMC in terms of both production volume and sales. Consolidating its position, SMC currently possesses a substantial 56.48% equity stake in Maruti Suzuki.
Maruti Suzuki’s footprint in the stock market is also noteworthy. As a public limited company, its shares have found their place on prominent platforms such as the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE), showcasing the financial community’s trust and the general public’s faith in the brand. Driving on the roads of India, it’s hard to miss the presence of Maruti Suzuki. The Company is not only the market leader in Passenger Vehicles within the nation but has also earned the accolade of being India’s largest exporter of Passenger Vehicles. In the fiscal year 2022-23, the Company achieved a remarkable turnover, surpassing ₹1 lakh crore. This massive figure places Maruti Suzuki in the elite league of a few manufacturing companies in India that have achieved such a feat.
Maruti Suzuki India Ltd. Service Channel
The excellence of Maruti Suzuki is not just confined to producing quality vehicles; it extends to post-purchase services as well. The Company has established an extensive network across India dedicated to vehicle servicing and repairs. Catering to the changing needs of the modern consumer, services are offered through traditional brick-and-mortar workshops and innovative mobile support units, ensuring that quality service reaches the doorstep of every customer.
Emergencies are unpredictable, and understanding this, Maruti Suzuki has a dedicated quick response team in place. This team, equipped with 781 vehicles, ensures that emergency on-road assistance is just a call away for customers across 2,304 cities in India. Furthermore, the company has 348 mobile workshops, ensuring that no matter where you are, Maruti Suzuki’s service will find you. With an impressive 4,564 touchpoints nationwide, the brand shows its deep commitment to ensuring that every customer experiences seamless service, reflecting the company’s values of quality and care.
Maruti Suzuki India Ltd. History
Let’s journey through Maruti Suzuki’s significant milestones, decade by decade.
1980s:
- The foundation stone of Maruti Udyog Limited was laid in 1981, a vision primarily driven by the Government of India.
- 1982 saw the key joint venture between the Government of India and Suzuki Motor Corporation, Japan.
- The iconic M800 was introduced in 1983, followed by Omni and Gypsy.
- An emphasis on local manufacturing led to the establishment of a component ecosystem.
- The first export batch of 500 cars went to Hungary.
- The M1000 sedan marked the decade’s end.
1990s:
- Maruti Suzuki accelerated the local component manufacturing ecosystem.
- Suzuki Motor Corporation increased its stake to 50%.
- New launches included the Zen, Esteem, and WagonR.
- The company touched the 1 million mark, celebrating it by gifting a Gypsy ambulance to Mother Teresa.
- Infrastructure growth was signified by the inauguration of Gurgaon Plant-3.
2000s:
- Maruti Finance and Maruti Insurance were introduced.
- The company was listed on the NSE and BSE.
- The Swift hatchback made its debut.
- Manesar, Haryana saw a new manufacturing facility.
- Emphasis on green initiatives was evident with the introduction of CNG cars.
- The brand expanded its footprint with models like Dzire and Eeco.
2011-2023:
- Honours included the Padma Bhushan for Mr. R.C. Bhargava.
- Models like Ertiga, Ciaz, Brezza, and Ignis graced the roads.
- Sustainability took precedence with solar power initiatives and Smart Hybrid Technology.
- A cumulative sales milestone of 25 million cars in India was achieved.
- Recent years brought in models like Invicto, Grand Vitara, and the eco-friendly Intelligent Electric Hybrid Vehicle.
Major Subsidiaries of Maruti Suzuki India Ltd.
- Maruti Insurance Brokers Pvt. Limited: An important entity in Maruti Suzuki’s insurance domain, this subsidiary focuses on offering specialised brokerage services. Committed to guiding customers through various insurance choices, Maruti Insurance Brokers Pvt. Ltd. provides clarity and assists in making informed decisions, ensuring every Maruti Suzuki vehicle owner feels secure and well-covered.
Maruti Suzuki India Ltd. Products
- Maruti Suzuki Swift: A name synonymous with contemporary style and dynamic performance, Swift is one of the most popular hatchbacks in India. With its youthful design, Swift appeals to young professionals and has maintained its position in the market with regular updates and advancements.
- Maruti Suzuki Dzire: Positioned as a sub-compact sedan, Dzire offers a mix of style, comfort, and efficiency. Over the years, its sleek design and spacious interiors have made it a favourite for Indian families.
- Maruti Suzuki Vitara Brezza: Reflecting modernity, the Vitara Brezza is a compact SUV that has rapidly gained popularity. With its robust design, advanced safety features, and efficient performance, it appeals to urban adventurers and is perfect for both city drives and weekend getaways.
- Maruti Suzuki Baleno: Representing sophistication, Baleno stands out in the premium hatchback segment. Known for its spacious interiors, advanced features, and efficient performance, Baleno caters to individuals who seek a touch of luxury in everyday drives.
- Maruti Suzuki Ertiga: A family-centric MPV, Ertiga is perfect for large families or group travels. Its versatile seating, ample boot space, and fuel efficiency make it an ideal choice for those seeking comfort in longer journeys.
Conclusion
Concluding our exploration of Maruti Suzuki’s notable history, it’s clear that this brand stands as more than just a car maker. Over the years, it has been a central character in the story of India’s car industry, offering not just machines, but also crafting cherished memories. From its humble beginnings in the 1980s to its leading position now, Maruti Suzuki represents India’s drive, its constant strive for greatness, and its commitment to giving the best to its people. The journey of Maruti Suzuki India Ltd. is a shining example of creativity, determination, and the strong connection between a company and its customers. Looking ahead, we can trust that this brand, deeply rooted in India’s soul, will keep steering the country’s hopes, desires, and progress.
