The group allocates ₹5,000 crore for 'Indriya,' targeting India's shift towards branded jewellery. Launch timed for the festive season.
Aditya Birla Group aims for consumer business revenue to grow from 20% to 25%, reaching $25 billion in five years.
The Indian jewellery market is worth ₹6.7 lakh crore. Rise in branded jewellery preference driven by social media and high-profile weddings.
'Indriya' to open four stores in Delhi, Indore, and Jaipur, expanding to 10 cities within six months.
The $60 billion Indian gold jewellery market is 65% unorganised. 'Indriya' aims to capitalize on the formal sector's growth.
The launch coincides with customs duty reduction on gold, silver, and platinum, announced in the union budget.