BHIM vs Google Pay vs PhonePe

BHIM expands to ONDC, challenging Google Pay and PhonePe in India's digital payments.

BHIM's Ecommerce Move

BHIM enters ecommerce via ONDC, offering diverse shopping options.

BHIM's Strategy

BHIM aims to boost adoption by integrating with ONDC, targeting diverse consumer needs.

BHIM's Market Share

Despite its launch in 2016, BHIM struggles with minimal market share against competitors.

BHIM's Revival

NPCI launches BHIM 2.0 project, aiming to revamp user experience and drive growth.

ONDC's Impact

ONDC facilitates millions of transactions, signaling potential growth avenues for BHIM.

NPCI's Strategy

NPCI encourages new platforms to reduce concentration risk from dominant players like PhonePe and Google Pay.