BHIM expands to ONDC, challenging Google Pay and PhonePe in India's digital payments.
BHIM enters ecommerce via ONDC, offering diverse shopping options.
BHIM aims to boost adoption by integrating with ONDC, targeting diverse consumer needs.
Despite its launch in 2016, BHIM struggles with minimal market share against competitors.
NPCI launches BHIM 2.0 project, aiming to revamp user experience and drive growth.
ONDC facilitates millions of transactions, signaling potential growth avenues for BHIM.
NPCI encourages new platforms to reduce concentration risk from dominant players like PhonePe and Google Pay.