Started as Grofers, Blinkit faced numerous challenges but emerged as a key player in quick commerce.
Blinkit, originally Grofers, navigated through venture capital highs and lows, surviving due to strategic pivots and big investor backing.
Zomato's investment helped Blinkit pivot to instant delivery, despite facing significant valuation cuts.
Blinkit's pivot to a 10-minute delivery model turned it into a major player in quick commerce, reshaping the market landscape.
With a USD 2 billion GMV and over 5 million transacting users across 26 cities, Blinkit's quick-commerce model proved successful.
Blinkit's 10-minute delivery model, initially criticized, has now gained widespread acceptance and popularity.
Blinkit's automated replenishment system improved efficiency, supporting the 10-minute delivery promise.
From groceries to electronics, Blinkit's diverse product offerings cater to a wide range of customer needs.
Blinkit's success significantly boosted Zomato's market cap, making it a crucial part of Zomato's growth story.