Swiggy and Zomato increase platform fee to ₹6 per order to improve profitability.
A ₹1 increase brings Zomato an extra ₹25 lakh daily, adding up to ₹1.25-1.5 crore for food-delivery platforms.
A ₹1 increase brings Zomato an extra ₹25 lakh daily, adding up to ₹1.25-1.5 crore for food-delivery platforms.
Swiggy first charged a ₹2 platform fee in April 2023, followed by Zomato in August.
Zomato share price jumped after this news today morning and reached a high of Rs. 232 on NSE.
Zepto, a quick commerce rival, introduced a platform fee, earning ₹11 lakh daily from 5.5 lakh orders.