SEBI's new rules limit finfluencers by prohibiting associations with SEBI-registered intermediaries to curb dubious investment advice.
Regulated entities cannot associate with anyone offering investment advice without SEBI's permission, striking at finfluencers' revenue.
SEBI aims to disrupt finfluencers' revenue model, but the vast reach of social media may dilute the impact on dubious advice.
The Internet has quality learning materials, but complex tasks like finance need background knowledge to discern good advice.
Policing social media is challenging, but cutting commercial links between finfluencers and SEBI-regulated entities is a feasible step.
SEBI has approved these actions, but making and enforcing rules will be a lengthy process with uncertain impact on online content.